901 Today

Good morning, Memphis! ☀️

Remember those few cool mornings when you pulled out the sweater, lit the candle and told everyone, “Fall is finally here”?

Yeah. We told you not to fall for it!

Halloween is 17 days out, but the ghosts are melting, the skeletons are asking for water, and the pumpkins are starting sweat on the porch. It’s also hard to plan a costume when the weather says “tank top”, but the calendar says “pirate”.

Memphis doesn’t care, though. The city is going full fall this weekend, whether you’re in a flannel or a swimsuit. Today is also National Dessert Day, and we recommend something cold.

Let's get into it.

Events

🍄 Memphis Mushroom Festival Pops Up Saturday at Overton Park

Memphis Mushroom Festival 2026

The Memphis Mushroom Festival returns to Overton Park on Saturday, October 17, from 9 a.m. to 4 p.m. It's free, and it's all about growing your own food.

  • 🍄 Fun-gi to learn. Many of the speakers come from Tennessee, Mississippi and Arkansas. Expect talks and hands-on demos on growing food, caring for soil and, of course, mushrooms.

  • 🌿 Not your average market. This one is about learning more than shopping. Look for guided walks, cooking classes, live music and yoga.

Get the schedule here.

Guides

🍬 Your Guide to Trunk-or-Treats & Family Halloween in the 901

Illustration of decorated car trunks and costumed kids at a neighborhood trunk-or-treat at dusk

Our new Trunk-or-Treat & Family Halloween Guide is here, and it saves you hours of searching.

  • 🚗 Trunk it up. We dug through city calendars, church pages and social posts. You'll find options across Memphis, the suburbs, DeSoto County and West Memphis.

  • 📅 Mark your calendar. Everything is listed in date order. We also tell you which ones to double-check before you go.

Read the guide here.

Events

🎃 Halloween Hike Brings Not-So-Spooky Fun to the Botanic Garden Saturday

Photos: Memphis Botanical Garden

The Memphis Botanic Garden hosts its Halloween Hike on Saturday, October 17, from 9:30 a.m. to 2 p.m. It's a daytime alternative to door-to-door trick-or-treating.

  • 🦇 Boo-tiful and bright. Kids hike through the Garden for hands-on activities, friendly characters and treats. Costumes are welcome.

  • 🎟️ Book a time. Entry is timed, and slots can sell out. Tickets are $10 for members, $15 for non-members and $18 the day of. Kids under 2 are free, but everyone else needs a ticket. Food trucks will be there for lunch.

Get timed tickets here.

Food & Drink

🍺 Crosstoberfest Raises a Stein at Crosstown Saturday

Crosstown Brewing Company

Crosstown Brewing Co. throws Crosstoberfest on Saturday, October 17, from noon to 9 p.m. at Crosstown Concourse.

  • 🥨 Prost to that. Expect local vendors and live music at the brewery. German outfits are encouraged.

  • 🍻 Hold it high. There's a fan-favorite stein-holding contest. The event is family friendly, so bring the whole crew.

See the details here.

Daily Picks

🗞️ Other News Around the 901

🎨 Crafty week at the Dixon. The Dixon Gallery and Gardens has two hands-on workshops, and supplies are included. Sculpture from the Scraps is Thursday, October 15, from 6 to 8 p.m. The Teen Pumpkin Carving workshop is Friday, October 16, from 5 to 7 p.m. Registration is required for both.

💼 Jobs, jobs, jobs. Fitness and yoga brand ALO is bringing more than 400 jobs to Southaven. It's putting a distribution and fulfillment center in an existing building of up to 1.2 million square feet. The state says the project is a nearly $176 million investment. Read the state's announcement here.

🍰 Sweet tooth, meet your day. Today is National Dessert Day. Need ideas? Our Memphis desserts guide has 68 local sweet spots.

🎾 Game, set, Memphis. The Memphis Tigers host the ITA Central Region Championships at Leftwich Tennis Center. Play runs Wednesday, October 14, through Monday, October 19. Get the schedule here.

👻 Spooktacular reading. The Millington Public Library hosts its annual Spooktacular on Saturday, October 17, from 10 a.m. to noon, at 4858 Navy Rd. Kids can trick-or-treat inside the library with help from the community. Everyone is welcome, and it's free.

🐕 Howl-O-Ween on Beale. The Howl-O-Ween in Memphis Dog Parade, billed as the first of its kind, is Saturday, October 17, at Handy Park on Beale Street. The event runs noon to 4 p.m., and the parade starts at 12:30. It's free, but you need one ticket per dog. Costumes are encouraged.

👗 Dress-up deals. Playhouse on the Square hosts its Costume Yard Sale on Saturday, October 17, from 10 a.m. to 7 p.m. in the Memphian room at 51 Cooper St. No ticket is needed. Stop by to find a Halloween costume.

🕺 Jookin' around. Jookin Muzik Friday is Friday, October 16, from 7 to 10 p.m. at Society Memphis Skatepark and Coffee, 583 Scott St. DJ Zeus hosts an open floor and dance battles. Details here.

💃 Hot in here. Hot In Herre: 2000s Dance Party hits Minglewood Hall on Saturday, October 17, at 9 p.m. Expect 2000s hits from pop to hip-hop to emo, and song requests all night. It's general admission standing, and the venue is cashless. Get tickets here.

🎗️ Walk this way. The Breakthrough T1D Walk is Saturday, October 24, in Germantown. Sign up here.

📚 Catch up, buttercup. Missed an issue? Read past editions in our archive here.

📣 Ad-vance your business. Reach 15,000+ inboxes across the Memphis metro. Learn more here.

Poll

The Wednesday Poll

Good News

🐾 Meet Toby Keith, a Big Puppy With Big Energy

Collierville Animal Shelter

This week's adoptable pup is Toby Keith, a 3-month-old mixed breed at the Collierville Animal Shelter.

  • ⚡ Energy for days. The shelter calls him energetic, playful and happy. He's expected to be a pretty large adult dog, so he'd do best with a very energetic, outgoing family.

  • 🏃 Paws on the move. Want to help more dogs? Paws on the Move is a race hosted by Two Men And A Truck that benefits dogs on Saturday, October 17, at Shelby Farms Park. The race runs 8 a.m. to 9 a.m, and attendees can stay for puppy cuddles until 12pm. Local vendors will be in attendance too.

Meet Toby Keith here, and get the race details here.

That's it for today!

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Have a great week, Memphis. We'll see you tomorrow.

— 901 Today